Employee of the Month: Kelly Asleson

Lake Toyota would like to congratulate Kelly Asleson on winning Employee of the Month at Lake Toyota for the month of April!

Kelly has worked for Bergstrom Cars for 4 years and her favorite part is meeting new people and learning new things. She said every day is different and no day is "typical." Her personal motto is that if you're not learning anything new you're not growing. When Kelly is not at work, she enjoys spending time with her kids and watching them at their track meets, softball, and other activities. Kelly also loves to read- she can get through a 1000+ page book in one day! Jason Olson, Kelly's supervisor said that, "Kelly was employee of the month because of all of the hard work she did stepping in for April (who is out on maternity leave). She has stayed late, come in early and on her days off just to make sure things were done. She has a great attitude everyday and always keeps a smile on her face."

Way to go, Kelly! Keep up the great work. Lake Toyota is thankful to have you on the team!

Employee of the Month: Mitch Poulsen

Lake Toyota would like to congratulate Mitch Poulsen on winning Employee of the Month for April!

Mitch has been with Lake Toyota for 2-1/2 years and his favorite part is working with knowledgeable, hard-working coworkers. His personal motto for work is "Do it Right, Do it Once." When he's not at work, he likes to spend time with his family and catch Happy Hour from time to time. "You have ups and downs, but feel blessed with what you have accomplished and live with no regrets." Well said, Mitch! Eric Swenson, Mitch's supervisor said "Mitch is the type of teammate that could be employee of the month every month. He works well with the team and customers and goes above and beyond. He plays a large part of our business' growth every year."

Way to go, Mitch! Keep up the great work. Lake Toyota is thankful to have you on the team!

Toyota Technology

In every way, technology continues to grow exponentially. Toyota has kept pace all along, oftentimes helping to push the envelope. Take any recent Toyota vehicle for a spin and the automaker's strong focus on technology is readily apparent.

Three years ago, Toyota began implementing the Entune multimedia system. Entune boasts many innovative features. Data services provide information, on fuel prices, traffic, weather, sports and stocks, streaming in real time. The Entune App Suite allows users to access popular apps such as iHeartRadio, Pandora and Yelp.

Most Toyota vehicles are equipped to provide navigation and easy smartphone integration. That means the ability to make calls and stream audio wirelessly. It also means you'll probably never get lost again.

Advanced technology has worked its way into nearly every aspect of the Toyota vehicle. Dynamic Radar Cruise Control makes regular cruise control look old-fashioned. Available on select models, DRCC uses cutting-edge radar tech to determine the distance between you and the vehicle in front of you, maintaining a preset distance with speed control.

This all amounts to a more comfortable, relaxing and confident drive. Toyota uses technology to help you, not as flashy gimmicks just to get you inside of their cars.

While other automakers struggle to keep up, Toyota has the ability to anticipate consumers' technological needs. This has helped Toyota establish a strong reputation for making some of the most technologically-advanced vehicles on the road today.

Fuel Efficiency Tips

Gas prices remain a nuisance across the country. Getting from Point A to Point B just as difficult as ever, and just as expensive as well. That is why it helps to have some tricks for better fuel efficiency up your sleeve. Fortunately, we at Lake Toyota in Devils Lake, ND have our own collection of fuel efficiency tips.

Remove Heavy Objects from your Car

Don't get bogged down with excessive weight. The heaver your car is, the worse its fuel economy will be. Every 100 pounds reduces your car's mpg by 1%. Remove heavy objects you don't need from your car.

Drive the Speed Limit

You should always drive the speed limit. You may think that speeding will get you places faster, and while that is so, it's also reducing your fuel economy. Gas mileage drops rapidly at speeds exceeding 50 mph. Slow and steady wins the fuel efficiency race.

Use Your Cruise Control

When it comes to useful features in a car, cruise control tops the list. This feature helps you maintain a constant speed on the highway, which, by extension, also helps you maintain constant fuel efficiency, saving you fuel.

Avoid Rapid Accelerations

It might feel exhilarating to accelerate quickly. However, revving your engine has a high cost. Powerful acceleration hurts your fuel economy, using more fuel than a nice steady acceleration would use.

Coast Instead of Braking

You see a stop light up ahead. Instead of coasting, you decide to brake at the last second. That decision can cost you a lot when it comes to fuel efficiency. Excessive braking can use a lot of fuel. Consider coasting instead to conserve that fuel.

2015 Helen Bergstrom Ernst

Helen Bergstrom Ernst was one of five children born to Peder and Hilma Carlson Bergstrom, who had emigrated from Norkopping Sweden in 1882. The family made their home in Saint Paul, Minnesota, in an area known as Swede Hollow. Helen had fond memories of her childhood there.

Helen became fascinated with the Lake Region when her brother, Art, moved here in 1919. After having had served in the Army in World War I, Art accepted a position as salesman for Fairbanks-Morris. He was offered a position in the Saint Paul office, but decided to accept the job of salesman. So he came Devils Lake to sell electrical systems to towns in the Lake Region.

Art often said, "I fell in love with this little bit of wilderness." The area provided an interesting contrast to his boyhood experiences in Saint Paul. His sister, Helen, enjoyed Art's reports about the Lake Region. Soon she was fascinated also.

In 1923, Art and Bert Baldwin founded Bergstrom Automotive in Devils Lake. Art had fallen in love with the community and decided to make this his permanent home. One could say he came for a season and stayed for a lifetime... actually for generations!

When Aunt Helen came to visit her brother, she developed a deep and abiding love for the people of the Lake Region and especially for the members of the Devils Lake Sioux Tribe (now called Spirit Lake Nation). She admired the spirit of the members of the Sioux Tribe.

A family member recalls, "During her visits here, Aunt Helen asked many questions about the culture of the Sioux Tribe. We answered her questions as best we could. It appears that we did a good job because as a result the Helen Bergstrom Ernst Trust was established".

The family is grateful to Helen for expressing her love and admiration with this gift that continues to express her love by helping to provide educational opportunities.

It is a gift that continues to give. Aunt Helen would be so proud could she know the benefits her gift continues to provide.
Bergstrom family leaves lasting legacy at Lake Region State College

A Local Family Name will welcome students and guest to The Technical Education Center at the Lake Region State College. A gift to the LRSC Foundation from Renard and Candace Bergstrom and Anne Marit Bergstrom will strengthen and support programs based in the Technical Education Center on the Devils Lake campus. The building will be named Bergstrom Technical Center.

The name was approved by the State Board of Higher Education at its meeting January 29. Lake Region State College is proud to attach the Bergstrom to its recently constructed for technical education said Dr. Doug Darling LRSC President. The Bergstrom Family involvement with LRSC has been in place since the college opened in 1941. Arthur Bergstrom founded Lake Chevrolet Motor Company. The dealership has been owned and operated by the family since the business was well established when the decision was made to create a two year college in Devils Lake and Art supported this progressive decision. William (Bill) son of Art and Majorie Bergstrom joined the family business in 1960. Bill and Ann-Marit supported the college in many ways. Bill was instrumental in the growth of the college and served on the first Board of Trustees for the college.

Through the years the Bergstrom family has supported the college in other special ways in addition to Bill's work to create facility resources. Anne Marit Bergstrom (Mrs. Bill Bergstrom) has engaged in multiple funds raising efforts for the college These efforts have resulted in many opportunities for the college including acquisition of the Steinway Grand Piano that is used on the stage of the Robert Fawcett Auditorium, and the creation of the Chautauqua Gallery that is dedicated to Mrs. Bergstrom's Parents Leo and Alma Studness.

In 1991 Bill and Ann-Marit were joined by their son and daughter-in-law, Renard and Candace, in the family business. In 1996 Renard Succeeded Bill as CEO of Bergstrom Automotive Management. The Business and family continues a close working relationship with the college employs numerous technical students each year in a work internship that enhances the schools' automotive technician program immensely.

Currently, Bergstrom Automotive has 94 employees, Renard Bergstrom said that of those 94 employees 39 have taken classes at LRSC and 15 of them have degrees from LRSC.

It is a privilege to be able to continue our family support of Lake Region State College. LRSC has had a positive influence on our family, our business and our community as a whole. We are grateful to the forward thinking people in the past and present who have given tirelessly and selflessly to make it possible for LRSC to flourish as it does today. We believe the future is bright for LRSC and are excited to be able to part of it Bergstrom said. The new Bergstrom Technical Center is truly state of the instructional resource that will serve the educational needs of students and the community for years to come, Darling said.

"The gift from the Bergstrom family will ensure the new facility maintains its prominence. The gift allows LRSC to make improvements in educational resources and classroom areas not included in the construction project. The gift also brings scholarship opportunities for students pursuing education in automotive technology" he said.

The Bergstrom family gift has two components. A generous endowment will be used to strengthen automotive technology program through scholarships and/or program support. Funds from a bequest gift will be used to support priority needs for technical education at LRSC when it matures. Both parts of the gift were matched by the ND Higher Education Challenge fund.

The Bergstrom family gift was critically important to the Challenge campaign and it will enable LRSC to provide a level of excellence in technical education beyond the base provided by traditional funding sources, Said Laurel Goulding Vice President for Advancement at LRSC.

"The college and its foundation are extremely grateful to the Bergstrom family for their enduring commitment and enduring support" Goulding said.

The college cut the ribbon opening its new technical education center in September 2014. This project had long been at the top of the college's priority list because once again, the college was out of space and renting classrooms of campus. In 2013 North Dakota's legislature funded a $5.9 million capital project for technical education. It funded a suite of new classrooms mostly for the nursing program new mechanical systems and a touch up to the exterior of the two older technical buildings that were incorporated into the design for the new center.

However no resources were allocated to address the needs 32,000 square feet of classroom and workshop space in the two 70's era buildings wrapped into the project. Committed to make the older classrooms as new and technologically advanced as the new portions, LRSC launched a $2 million fundraising initiative. Gifts for priority projects were eligible for match through a challenge fund; also funded by legislature. "Many generous donors responded to the challenge and the major gift from the Bergstrom family completed the home stretch for the challenge campaign." Goulding said.

LRSC foundation captured its assigned match of $1 million. It also claimed $100,000 from the residual left by other small campuses unable to qualify for their entire match allocation.

"The match campaign energized to invest LRSC, and essentially in student success," Darling said.

Devils Lake Auto DealerHonored By TIME and Goodyear

Renard Bergstrom, Devils Lake, was honored recently for his nomination for the 2009 TIME Magazine Dealer of the Year Award. Renard is President of Lake Toyota, Lake Motor Company (Chevrolet, Buick, Pontiac, GMC, Cadillac) and Marketplace Motors (Ford, Lincoln Mercury), all of Devils Lake. He was one of a select group of dealers from across the country honored at the 92nd annual National Automobile Dealers Association (NADA) Convention and Exposition held recently in New Orleans.

The announcement was made by Don Fries, Publisher of TIME Magazine, and Johann Finkelmeier, VP and General Manager, Original Equipment Tires, The Goodyear Tire & Rubber Company. Renard is one of only 49 automobile dealers, from more than 19,500 nationwide, nominated for the 40th annual award.

The TIME Magazine Dealer of the Year Award is the automobile industry's most prestigious and highly coveted award for car dealers. Recipients must demonstrate a long-standing commitment to effective community service and be among the nation's most successful auto dealers. The award is sponsored by TIME in association with Goodyear, and in cooperation with NADA. A panel of faculty members from the University of Michigan Graduate School of Business Administration selects each finalist.

A third-generation dealer whose grandfather established Lake Chevrolet Motor Company, Devils Lake, in 1923, Renard says, "Our philosophy of taking good care of employees and customers has helped us stay successfully in business for over 80 years."

After graduating high school in 1981, Renard entered the United States Air Force Academy, where he earned a Bachelor of Science degree while majoring in physics. On active duty in the Air Force from 1985 to 1991, Renard piloted F-16s, and continued on as a distinguished pilot in the North Dakota National Guard until 1996.

"In 1991," said Renard, "I fulfilled my military active duty commitment and returned to the family business." Starting in finance and insurance, he worked throughout the dealership, became GM in 1996, and took charge of overall operations in 1999.

In addition to his success in the sky and on the lot, Renard has been deeply involved in various local civic, religious, and educational institutions. Whether as a coach of youth football, soccer, and basketball, or as the leader of a fund-raising drive for a new school bus, he has been putting community first for nearly two decades.

"My most meaningful civic achievement," he says, "has been founding and maintaining the Unsung Hero award." The Unsung Hero Award is a 12-year-old program and the brain-child of his parents, Bill and Anne-Marit Bergstrom, that recognizes individuals and groups doing good works across the community.

As a member of Angel Flight, Renard has also benefitted others with his piloting skills, using the company plane to provide transportation for area residents with medical needs on numerous occasions.

Still, he says, "The most rewarding event in my automotive career has been watching my people grow personally and prosper financially."

Nominated for the TIME Magazine Dealer of the Year Award by the Automobile Dealers Association of North Dakota, Renard resides in Devils Lake with his wife, Candace. The couple has two children: William and Benjamin.

The following is a partial list of the organizations Devils Lake New Car Dealers support annually

Do any of these organizations apply to you or your kids?

Devils Lake Boys & Girls Devils Lake Elks Band Devils Lake Park Board PeeWee Hockey  
Basketball DLHS Graduation Party LRSC Royals Athletics  
Devils Lake Baseball Boosters Lake Region Pheasant Forever LR Heritage Center Art Show  
Devils Lake Boys football Devils Lake Youth Football DL Football Camp  
Devils Lake Cross Country Lake Region Boy Scouts Ramsey County Right to Life  
Devils Lake Girls Volleyball Lake Region Youth Activities Devils Lake Grade school Football  
Devils Lake Boys Golf Lake Region Legion Baseball Golf Tourney  
Devils Lake Wrestling Boosters Devils Lake Creel Bay Golf Club ND Roughriders Rodeo  
Devils Lake Girls/Boys Hockey ND Chautauqua Devils Lake Park Board (activity book)  
Devils Lake Girls/Boys Track Firebird Dazzlers Dance Devils Lake Chamber Farmer's Night  
Devils Lake Firebird Annual Lake Region Search & Rescue Devils Lake Park Board Softball  
Lake Ripples Edmore High Annual LRSC Automotive Tech Program  
DLHS Drama Club Lake Region Public Library Leeds/York Wildlife  
4-H Club - Ramsey Riders Starkweather High Annual Lake Region Angler Major Sponsor  
Lake Region Skating Club ROTC Angler Young Angler  
Devils Lake Post Prom Party DECA Major Sponsor  
Maddock High Annual DLPS Foundation DLVFD Fishing Tourney  
Lake Region Relay for Life Lake Region Concert Series Devils Lake Rodeo Association  
Boarder Central High Annual Benson County 40H St. Ann's Mission  
Cando High Annual ND State Horse Show UND Hockey  
Minnewaukan High Annual Four Winds Athletic Program Lake Region State College Foundation  
Munich High Annual New Rockford Basketball Heartland Care Foundation  
Kem-Shrine Circus Devils Lake Blueline Club Mercy Hospice Foundation  
LRSC Foundation Rock Lake Schools Annual Car Giveaway w/kZZY  
FaHoCha Bible Camp Kiwanas Retired Military  
St. Olaf Luther Church National Wild Turkey Fed. United Way  
ND Shrine Bowl FBLA Devils Lake Community Fund  
National Child Safety Program Lakota Country Club Salvation Army  
Warwick High Athletes Our Savior's Youth Program Devils Lake Curling Club  
Dakota Prairie Prom Party St. Joseph's Home and School Devils Lake Scholarships  
Devils Lake Meals and Services Durum Traingle Youth for Christ Benefit Devils Run Activity Sponsor  
Devils Lake Speedway Grand Am Basketball Touney Hope Center Food Bank  
Devils Lake Volunteer Fire Department LR Longbeards ND Teen Challenge  
Sweetwater Elementry School Devils Lake Park Board Jose Cole Circus New Rockford Golf Course  
Crofton Lodge The Hoopsters  
St. Joseph's Catholic Church Devils Lake Park Board  


Lake Toyota

424 Highway 2 East
Directions Devils Lake, ND 58301

  • Sales: (701) 662-5346
  • Service: (701) 662-5346
  • Parts: (701) 662-5346


  • Monday 8:00 AM - 6:00 PM
  • Tuesday 8:00 AM - 6:00 PM
  • Wednesday 8:00 AM - 6:00 PM
  • Thursday 8:00 AM - 6:00 PM
  • Friday 8:00 AM - 6:00 PM
  • Saturday 8:00 AM - 5:00 PM
  • Sunday Closed