Devils Lake Auto DealerHonored By TIME and Goodyear
Renard Bergstrom, Devils Lake, was honored recently for his nomination
for the 2009 TIME Magazine Dealer of the Year Award. Renard is President
of Lake Toyota, Lake Motor Company (Chevrolet, Buick, Pontiac, GMC,
Cadillac) and Marketplace Motors (Ford, Lincoln Mercury), all of Devils
Lake. He was one of a select group of dealers from across the country
honored at the 92nd annual National Automobile Dealers Association
(NADA) Convention and Exposition held recently in New Orleans.
announcement was made by Don Fries, Publisher of TIME Magazine, and
Johann Finkelmeier, VP and General Manager, Original Equipment Tires,
The Goodyear Tire & Rubber Company. Renard is one of only 49
automobile dealers, from more than 19,500 nationwide, nominated for the
40th annual award.
The TIME Magazine Dealer of the Year Award is
the automobile industry's most prestigious and highly coveted award for
car dealers. Recipients must demonstrate a long-standing commitment to
effective community service and be among the nation's most successful
auto dealers. The award is sponsored by TIME in association with
Goodyear, and in cooperation with NADA. A panel of faculty members from
the University of Michigan Graduate School of Business Administration
selects each finalist.
A third-generation dealer whose
grandfather established Lake Chevrolet Motor Company, Devils Lake, in
1923, Renard says, "Our philosophy of taking good care of employees and
customers has helped us stay successfully in business for over 80
After graduating high school in 1981, Renard entered the
United States Air Force Academy, where he earned a Bachelor of Science
degree while majoring in physics. On active duty in the Air Force from
1985 to 1991, Renard piloted F-16s, and continued on as a distinguished
pilot in the North Dakota National Guard until 1996.
said Renard, "I fulfilled my military active duty commitment and
returned to the family business." Starting in finance and insurance, he
worked throughout the dealership, became GM in 1996, and took charge of
overall operations in 1999.
In addition to his success in the sky
and on the lot, Renard has been deeply involved in various local civic,
religious, and educational institutions. Whether as a coach of youth
football, soccer, and basketball, or as the leader of a fund-raising
drive for a new school bus, he has been putting community first for
nearly two decades.
"My most meaningful civic achievement," he
says, "has been founding and maintaining the Unsung Hero award." The
Unsung Hero Award is a 12-year-old program and the brain-child of his
parents, Bill and Anne-Marit Bergstrom, that recognizes individuals and
groups doing good works across the community.
As a member of
Angel Flight, Renard has also benefitted others with his piloting
skills, using the company plane to provide transportation for area
residents with medical needs on numerous occasions.
says, "The most rewarding event in my automotive career has been
watching my people grow personally and prosper financially."
for the TIME Magazine Dealer of the Year Award by the Automobile
Dealers Association of North Dakota, Renard resides in Devils Lake with
his wife, Candace. The couple has two children: William and Benjamin.